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Investment in a business to customer (B2C) model for setting up footwear stores and outlets. Business to business (B2B) models for scaling up or establishing manufacturing units for the domestic and export markets using locally sourced products. Examples of companies active in this space are:
Atoms, a Pakistani e-commerce brand for footwear, raised USD 8.1 million in 2019. The company plans to use the funding to invest in further development of its shoes and to expand its retail and marketing presence. The company has been selling directly to consumers in the US via its website — which at one point had a waiting list of nearly 40,000 people. (9)
The footwear unit supplies brands including Inditex SA’s Zara, Levi Strauss & Co.’s Dockers and Reckitt Benckiser Group Plc’s Scholl. The business has an annual revenue of about USD 44 million and exports to European countries such as Germany, France and Italy. It has the capacity to produce 3.6 million pairs of shoes annually. (11)
The IOA proposes a model that produces footwear using sustainable practices that address the negative outcomes of the footwear industry and provides a safe and gainful work environment for the workforce and businesses.